Sales Capability Manager
About the Role
Ismail Industries Limited is looking for a dynamic Sales Capability Manager for its Food Division in Karachi. The role drives sales capability programs, field coaching routines, and curriculum design to enhance the commercial excellence of the national sales force.
Key Responsibilities
- Design, implement, and monitor structured sales capability initiatives including Sales Academy, Steps of Call, and product knowledge modules.
- Develop practical, high-impact training curricula for territory managers, sales supervisors, and order bookers nationwide.
- Conduct interactive classroom training sessions, digital webinars, and on-the-ground field coaching with sales personnel.
- Collaborate with National and Regional Sales Managers to diagnose capability bottlenecks and design targeted interventions.
- Track training participation, knowledge retention, and field execution metrics through automated dashboards and KPIs.
- Maintain field coaching checklists, market visit formats, and periodic competency assessment reviews.
Qualifications & Skills
Basic Requirements
- Bachelor's or Master's degree in Business Administration, Marketing, Human Resources, or related discipline.
- 3+ years of relevant FMCG experience in sales training, capability development, or commercial sales operations.
- Deep understanding of route-to-market dynamics, order booking procedures, retail merchandising, and distributor networks.
- Exceptional presentation, group facilitation, coaching, and stakeholder management skills.
- Proficiency in MS Office tools (PowerPoint, Excel) and sales training analytics.
Preferred Qualifications
- Prior experience leading sales academies in leading multinational or top-tier local FMCGs.
- Certification in adult learning methodologies or professional sales coaching.
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About Ismail Industries Limited
Ismail Industries Limited is one of Pakistan's largest food manufacturing groups, renowned for iconic confectionery, biscuit, and snack brands including Candyland, Bisconni, and SnackCity.
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